1.Don’t refer to this as “Increasing Your FeedBurner RSS Subscription numbers. These are real people, with real feeling, thoughts and emotions. They are not to be associated with numbers. If I want to be associated with a number, I’ll go sit in the waiting room of a doctor’s office.


2.Consider the fact that many of the people visiting your site for the first time are not really bloggers. They are people who landed on a post page within your blog who are simply searching for information. The information they seek happens to be written on your blog. Invite these people to visit often and explain to them how the best way to do that is. Provide a written paragraph at the bottom of your pages briefly explaining about your RSS feed and how it can benefit the users who stumbled on one of your posts from a search engine.


3.Stay on topic. People typically read your blog because they are interested in your expertise in the topic you blog about. They too share a common interest and will tend to link to you numerous times from their own blog. For the people that link to you on many occasions, you should contact them and thank them and also ask if they wouldn’t mind mentioning about your RSS feed next time they plan on writing about you.


4.Word of Mouth Marketing: Very important! I am sure that most of us have a decent sized email address list. However, within that list, there may only be a handful of people that we’re really close to. That is absolutely perfect for tip #4, which again is, Word of Mouth Marketing is Powerful. Take 10 people, your most closest email buddies and send them an individual email and ask them if they wouldn’t mind taking a moment to send an email to a few of their closets friends explaining about your blog. For example, If I received an email from David Cooley, Mark Sierra, Christine Senter or Joel Comm telling me about a personal favorite blog that they like to read, I would definitely check it out and I am very sure that I would subscribe to it. Why? Because a close friend sent me an email with a recommendation. I truth my friend’s judgment. Word of mouth marketing is very powerful. Send an email to ten trusted and well known friends and ask them to help spread the word about you.


5.How has monetizing been working for you? Not too good… that’s ok! Ask yourself if you would be more successful winning clicks into your RSS subscription form or more clicks into Google Adsense. If you think that you would get more clicks into your RSS subscription form compared to monetizing campaign clicks, then lose the monetization and self promote your RSS feed instead.


After reading this post, what else can you think of? What I have written is a great start, but I am sure there are tons of more tips. What can you think of? It doesn’t matter how big or small or even how stupid it might seem. A tip is a tip and I would love for you to share yours. Drop me a comment and help me expand on this topic. How else can a blogger increase their Feedburner Subscribers?

Source: garryconn

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If you’re using Google Adsense for your site, you may have already read many different optimization articles in regards to placement, colors, and removing borders in order to blend your ads into your site. These are common tips, but what else can you do to take your Adsense revenue to the next level?

Here are some effective tips that have eluded many a webmaster.



1. Control the Adsense Bots

By telling the Adsense Bots that crawl your site where to look, and which parts to ignore, you can help it decide what type of ads should be displayed. Make your ads more relevant, and it will make sense for your readers.

Get these bits of code in your site template…


<– google_ad_section_start(weight=ignore) –>

CONTENT



and Google Adsense bots will ignore the content in between the two section-targeting statements.

You can also use…



CONTENT



and Google Adsense bots will pay extra close attention to the content in between.

How I implement it is to edit the template and tell it to

◦Emphasize my post content
◦Ignore everything else (Header/Sidebar/Footer)
UPDATE: In order to get it to work, you have to add one extra ‘ - ‘ symbol to the code above. See Adsense help for more details.

This is by far the most effective method out there for ensuring relevant ads are displayed for your site. My site was initially showing ads about ‘Chicken Noodles’ (must have something to do with my domain name), but shortly after implementing this, was showing relevant tech ads.

2. Rotate Ads

Having the same ads in the same place may cause Ad-Blindness, where your readers subconsciously ignore certain areas of your site. Changing up the ads from time to time helps alleviate this issue. If you are using Wordpress widgets, you can try using the Ad-Rotator Plugin, which will help rotate your Google Ads randomly.

3. Inline Google Searching

This is a relatively new development by Google, where your readers can now do a Adsense sitesearch with Google, where the results are displayed inline within your site, making your website more ’sticky’.

4. Use Channel Monitoring

Google Adsense allows you to define and track multiple channels of Google Ads so you know where your revenue is coming from. What you can try is to allocate each Google Adblock type (eg. Square, skyscraper etc.) to a certain channel so you know which types of Adsense formats work best for your site, so you can focus on them.

5. Use Images



This is a controversial topic, where there is a fine line between what Google considers to be acceptable, and what it does not.

“Publishers are still welcome to place images above the ads. The only exception is if it’s in such a way that it looks like the images are part of the ads.

When something like that comes to our attention, we’ll ask that the publisher place a visible border between the ads and the images, to make it clear that the images are not being served by Google on behalf of the advertisers. We generally do not ask publishers to remove the images completely, we just ask that they add borders to avoid confusion.” - Google via Jensense
While the use of images had previously been highly effective in increasing clickthrough rate for me, use this tip with caution. You should know when to draw the line between harmless images, and what goes against Adsense TOS. If you’re on Wordpress, you can try the Adsense-Beautifier Plug-in, which adds images to your Adsense blocks.

Which of these tips do you already use, and what other optimization tips work for you?

Source: friedbeef

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In the past, I had talked about google adsnse is showing unrelated adsense ads on this blog. So after weeks, I can see the ads are still not very targeted. This is certainly has to do with the main niche of the site and this blog being a part of it, google adsense is getting confused.

Anyway to make google adsense show relevant ads, I am looking to use adsense section targeting.


In case you have not heard of or never used it, adsense section targeting allows you to show google ads on the basis of a particular section of the content. So if you have a blog with menu, sidebar and footer, you can use this code in your html code with the main content in it and adsense will not consider the other non related element of the site.


..
Only this content will be considered by google adsense
..
if you want to avoid a particular section of the page (say menu or footer), you can use this code


..
this content will NOT be considered by google adsense
..
I am looking to insert the first code in the wordpress theme of the blog with something like this -



This will only target blog post content for adsense, I hope this will make the ads more targeted. I will keep this updated if I see some improvement.

Source: mwolk

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You can use the Competitive AD Filter to block your competitors ads, or any other specific ads from appearing on your pages. You can block up to 200 URLs using this filter.

Most of the publishers using AdSense don't make a use of this filter simply because they are not AdWords advertisers and hence they feel that blocking the ads would reduce the revenue generated by their website.

However, not making use of Competitive AD Filter you are losing money unknowingly to Made For AdSense Sites and Arbitragers.


Arbitrage and MFA (Made For AdSense) sites

There are many sites that I can put into the category of Made For AdSense sites. How do you find out whether a site is MFA or not? Well MFA sites have crappy content or in some cases no content at all. Any content if present would be describing an affiliate program or product with lots of excerpts of interviews and recommendations from their so called users who have benefited after using their products. Or in some cases you would only see a search box , 3 blocks of Google ads, 3 text link ads with welcome to my site logo in the middle.

The only purpose they are designed and hosted to make money from Google AdSense program. How does a MFA site affect your AdSense revenue and reputation? These sites advertise using Google and other PPC programs by bidding a very low CPC to get the cheapest traffic to their site.
If you have checked your AdSense account and you notice you are getting only 1 to 2 cents per click chances are very high that readers might have clicked on the Ad of MFA site. Here is how these sites operate.

MFA sites bid lowest possible CPC amount for a keyword on your site. The ad from MFA site is displayed on your site.

Readers click on the ad and visit MFA site fetching you 1 to 2 cents for the click.
MFA displays nothing but ads. So readers are tempted (or forced as there is pretty much nothing else that they can do on MFA sites) to click on the ads displayed on the MFA site, thereby fetching them $1 per click.

Remember not everyone will click on the ads displayed on these MFA sites though but enough number of readers will to make the MFA site to get from 50% to up to 1000% in return.

The above process is known as PPC Arbitrage and may dent your AdSense income very badly. It also gives your reader a very poor experience, since he clicks on the ads displayed on your website to find useful information not another site with even more ads and no information.
The most annoying part in this entire episode is that Google can easily ban these sites but they won't because they get a large amount out of their total revenue from these sites. Google cares less as to whether clicks come from your site or from MFA site as long as the clicks keep on coming, because Google benefits from this.

There is no incentive that Google will get by banning these sites. As long as Google doesn't take an appropriate step, you will have more and more Arbitragers creating MFA sites to take advantage of this loophole and hurt Legitimate and Genuine sites.

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Are your Google AdSense ads earning low revenue due to low cost-per-click (CPC)? Perhaps you''ve worked to set up a good ad placement strategy to raise your click-through-rate (CTR) but each click isn't paying you very much? There's a great website to help you remove the low-paying ads from your site, creating more room for the ads that will pay you more for each click (HCPC). I'll show you how to use the tools to generate a list of 200 blacklisted URLs automatically tailored to your specific website.



Check out AdsBlackList.com . It is currently a free service (in Beta) which allows you to create a list of 200 blacklisted advertisers who are flagged as Low Cost Per Click (LCPC) or Made For Ads (MFA).

The website allows you to generate an automated list of 200 blacklisted URLs tailored for your specific website, check any advertiser's URL against their blacklisted database, and submit additional URLs that you think should be blacklisted

The site's navigation is hard to figure out, so here are a few tutorials to give you an example of how to use their services.







How to generate a blacklist for your website
First you'll need to register at AdsBlackList.com. Then click My Account in the Site Navigation menu. Click Add a New Domain and enter your website URL, its title, and the keywords most often used on your website and click Submit.

Now click Generate Filter List from the Site Navigation menu. Drag and drop your website into the text box on the right. The check both the MFA and LCPC checkboxes and click Submit. The list will be generated and added to the text box at the bottom. Click anywhere in the bottom textbox to highlight the entire list and copy it.

Now log into your Google AdSense account and click the AdSense Setup tab. Then click Competitive Ad Filter in the submenu. Paste the list into the large textbox and click the Save changes button. You're done!

NOTE: Google AdSense allows a maximum of 200 URLs in the Competitive Ad Filter.


How to check if an Ad on your website is a Low Cost Per Click (LCPC) Ad
I'll be using Firefox for this tutorial. Right-click on the Google AdSense ad that you want to check and click Properties. The link goes to Google's advertising service so you'll have to look through the URL to find the advertiser's link by clicking the text and dragging to the right to scroll over. The advertiser's link should be near the end of the URL. Select just the base URL of the advertiser's link. Right-click and click Copy.

Now browse to AdsBlackList.com. Login and paste the copied URL into the Domain Checker on the left side uner the Site Navigation. Press enter. The advertiser's status will appear, telling you if it is blacklisted or not. If it is, you should add that link to the Competitive Ad Filter in your Google AdSense account.

NOTE: Be extremely careful when checking the URL of an advertiser on your website. Make sure you right-click to inspect each URL instead of clicking on an ad to see where it goes. Clicking ads on your own website will quickly get you banned from AdSense!


Source: joomladigger

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In case you are not aware, google adsense offers Competitive Ad Filter using which you can remove ads from your competitor being shown on your site. So say, if you are selling books and you see ads of ebay or amazon on your site offering same product which certainly is not desierable as this will take away the potential client of yours to your competitor, so you can use Adsense Competitive Ad Filter and add all your competitor in the list and their ads will never shown onto your site.

You can find your adsense Competitive Ad Filter options from Adsense Setup -> Competitive Ad Filter




Anyway this is one part of the post, the second part deals with whether or not you should even use it ? the reason being, I have heard people saying it reduces revenue. Now since MWolk don’t make lot of money and I have no reason to add any site as its competitor, its hard to comment on this but it makes sense, if you think about it.

Adsense optimizes ads for your site and shows the most related high paying ads, now if you block few sites which are showing relevant ads, adsense may start showing less relevant ads resulting less clicks. Also people who are in competitive niches like ecommerce products which have real competitors, they don’t use adsense anyway on their site.

Still its your choice, if you want to give it a shot to Adsense Competitive Ad Filter, you can do it though its unlikely you will see any results if you don’t get lot of traffic.

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Luke Meshios from Webmaster SEO wrote the following reader ‘quick tip’:

Do you ever wonder why it is you get low clicks sometimes? 1 cents - 10 cents?

This is because the Adsense Publishers are offering low amounts. Some times they offer a low amount because they have Adsense on their website too. And they might get 10 cents a click for every 1 cent they pay. These sites are known as “Made For Adsense” Yep, it does suck!. But there is a way around this to increase your earnings.

Go to Adsblacklist, Sign Up, put in your URL and keyword, click generate. You will then get an extensive list of 200 sites to block in your AdSense competitive ad filter.

Now go to your Adsense account, Click on Adsense Setup, Then click on competitive ad filter, copy and paste the websites you were giving from Adsblacklist . Now wait till Adsense blocks those sites.

Sit back and let the earnings roll in.




Source: problogger

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